Empowering Local Farmers: RoRuralia Living Lab Boosts Cherry-Growing Business in Todirești

On June 7, 2024, our Project RURALITIES partners, Sebastian Bruma (RDRP), Lucian Tanasa (RDRP), and Diana Creanga (UNIVI), visited the Todirești region in Iași, Romania, where they met a remarkable family of local entrepreneurs. After spending many years working in Italy, this family made the decision to return to their homeland and invest their knowledge and passion into starting a cherry-growing business.

Their hard work and commitment are already showing results, as their locally grown cherry varieties are gaining popularity and delighting customers. This family’s story is an inspiring example of how dedication and a return to one’s roots can contribute to local economic growth and revitalization.

As part of our RoRuralia Living Lab initiative, we are excited to support this family in promoting their business and helping them engage with the wider community. By participating in local events and showcasing their unique products, they are playing an important role in the sustainable development of their region, contributing to a thriving rural economy.

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This project has received funding from the European Union’s Horizon Europe research and innovation program under grant agreement no 101060876. UK participants in Horizon Europe Project RURALITIES are supported by UKRI grant numbers: 10051963 The Highlands and Islands Transport Partnership and 10050988 Earthwatch Europe.